Winona Ryder, the Ultimate ’90s Goth Girl, Fronts New Jimmy Choo Campaign

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Winona Ryder, who helped define ’90s fashion, is the face of Jimmy Choo’s chic fall 2024 campaign.

Dressed in scarlet, black, and cream, Ryder exudes cool goth style in the images. “Winona is iconic in her style and her acting,” said Sandra Choi, the label’s creative director, in a statement. “Her films and her aesthetic are symbolic of the decade that shaped Jimmy Choo’s early years as a brand. Winona’s talent combined with her individuality and ‘90s legacy felt perfect to represent this collection,” she added.

For fall, Choi dipped into the archives for inspiration, and she told FN in February at Milan Fashion Week that the ’90s was very much a backdrop. “As designers, we always take the temperature of where fashion is, and the feeling now goes back to day one of Jimmy Choo, Choi said.